OpenCart SEO #1 – 5 Simple Ways to Improve Your OpenCart SEO
If you’ve decided to open an online shop, there are tons of possibilities on how to do it. There are also a lot of eCommerce CMS (content management systems) that can help you to manage and run your store and one of them is OpenCart. OpenCart has many advantages, one of them being that it has free licence, it’s a cross-platform software and it’s written on PHP so it’s relatively easy to modify when you need to.
But one of the disadvantages that not only OpenCart has, but most of the eCommerce CMS is that they can be tricky to be optimized for the search engines. But even though it’s a bit tricky to do a SEO on OpenCart, it’s not impossible to do it. Here are 5 simple ways to improve your OpenCart SEO:
OpenCart SEO Tip #1 – Fix your URLs
When doing SEO, you need to fix your auto generated URLs. It’s generally a good idea to include your main keyword in your URL but it’s crucial not to overdo it and stuff your URL with all kinds of keywords. Before starting to do SEO, determine what is your main keyword and stick with it. For example, let’s say that you’re selling all kinds of T-shirts. Some T-shirts have funny prints and one funny T-shirt has smiley face print on it. In this case, it’s good idea your category URL to be something like yoursitedomain.com/funny-t-shirts and your product URL to be yoursitedomain.com/smiley-face-t-shirt.
You can customize your URLs like this:
- For your category pages go to: Admin Home -> Catalog -> Categories -> (Category to Optimize) -> Data -> ‘SEO Keyword’ Field
- For your product pages go to: Admin Home -> Catalog -> Products -> (Product to Optimize) -> Data -> ‘SEO Keyword’ Field
OpenCart SEO Tip #2 – Set your Titles
Writing a good title is probably the most important thing when you’re doing on-page SEO. Search engines usually pay attention to the keywords in the titles so it’s important that you include your keyword here. One good practice is to include your keyword in the beginning of your title, but again, don’t stuff your title with too many keywords, just the main keyword for that page. Be sure to limit your title to around 70 characters and another good idea is to include your store name in the end of the title. Let’s give an example: If you’re selling T-shirts, on the page where you’re selling your smiley face T-shirt, the title should be something like: Smiley Face T-Shirts – Buy Funny T-Shirts | Your Store Name
Here’s how you can customize your titles in OpenCart:
- For the category pages go to: Admin Home -> Catalog -> Categories -> (Category to Optimize) -> General -> ‘Meta Tag Title’ Field
- For the product pages go to: Admin Home -> Catalog -> Products -> (Product to Optimize) -> General -> ‘Meta Tag Title’ Field
OpenCart SEO Tip #3 – Set your Descriptions
Even though meta descriptions aren’t a huge ranking factor for search engines, it’s a good idea to have them nicely written because of the users that are searching for your products. So, don’t stuff your description with keywords because it won’t really help for the SEO, just write it neatly so your potential customers can find what they’re looking for and choose your store. Evan though some people say that the description should be around 150-170 characters, in the past couple of years we’ve seen that search engines are cutting off the description wherever they want, so there’s no definite rule on description length.
What you have to do with your description is to write it in a way that’ll grab your potential customer’s attention when they search for a specific product. That’s why you should include your main keyword in a nicely written sentence that can also contain a ‘call to action’. Example for the T-shirt Store: Buy an amazing Funny T-shirts from Your Store Name. Browse through these designs and add to your funny t-shirt collection. Shop now!
To customize your meta descriptions in OpenCart go to:
- For the category pages go to: Admin Home -> Catalog -> Categories -> (Category to Optimize) -> General -> ‘Meta Tag Description’
- For the product pages go to: Admin Home -> Catalog -> Products -> (Product to Optimize) -> General -> ‘Meta Tag Description’ Field
OpenCart SEO Tip #4 – Have a nice Page Content
Having a nicely written and unique page content is as important as having a nice title. Search engines pay a really good attention to the content to understand what your website is all about. Your content doesn’t have to be 1500+ words long, usually a nicely written content from around 300 words (sometimes less) for each product is more than enough. Also another key point is that your content shouldn’t be stuffed with too many keywords. Usually the keyword density should be around 1-3 percent which means that in an article of 300 words you should use your keyword maximum 7-9 times, but it’s best if you keep it around 1.5%.
But one of the most important things that you have to do is to have a unique content that’s nicely written and describes what your product is all about. Double content is definitely something that search engines doesn’t like. Make sure that your product description isn’t the same with some other website by using some duplicate content tools or just rewrite it.
To customize your product content go to:
- For category pages go to: Admin Home -> Catalog -> Categories -> (Category to Optimize) -> General -> ‘Description’ Field
- For product pages go to: Admin Home -> Catalog -> Products -> (Product to Optimize) -> General -> ‘Description’ Field
OpenCart SEO Tip #5 – Add Header Tags
Couple of years ago, header tags were an important ranking factor and having all of them was a great thing to do. Today header tags aren’t as important as they were back then, but it’s still worth adding them to your website. You don’t have to add all header tags and stress too much about it, it’s enough to set only your <h1> tags. For every product use something simple that will describe the product, for example: Funny T-Shirt with Smiley print. Just keep things neat and simple.
Here’s how you can customize your header tags:
- For category pages go to: Admin Home -> Catalog -> Categories -> (Category to Optimize) -> General -> ‘Category Name’ Field
- For product pages go to: Admin Home -> Catalog -> Products -> (Product to Optimize) -> General -> ‘Product Name’ Field